LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]
Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients’ products. Using its […]
Power + Water = FogScreen
Philadelphia agency, Red Tettemer, constructed this “Sausage vs. Sausage” custom foosball table for Hatfield Quality Meats touse at live events and sponsorships. See this Flickr set for more.
Given that the Bush/Cheney administration abused the military and the nation’s trust by leading us into war on false pretenses, recruiting young men and women to serve in the armed services is a tough chore today. Which is why the Army is busy developing new marketing weapons. According to Adweek, the Army is spending $12 […]
If you think your client is a little too bureaucratic and slow, try designing a web site for Italy. The Wall Street Journal has more: Through the official Web site, Italy plans to showcase its cultural, natural and gastronomical treasures, while also helping tourists with hotel and travel bookings. The portal is scheduled to go […]
John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing. According to Ad Age, Battelle organized what he’s calling CrowdFire at this weekend’s Outside Lands music festival in San Francisco. CrowdFire is an attempt to bring a mash-up of the thousands […]