Dan Levy at …
Continue Reading about Product Before Brand Is Logical, But What’s Logic Got To Do With This? →
By David Burn
By David Burn
This is a simple idea, but one that makes a lasting and totally positive impression on those in the room. [via BFG Blog] …
Continue Reading about Coca-Cola Vending Machine Delivers Brand Experience →
By David Burn
Hey, it's 4:23 PST and I haven't talked about branded utility today. Time to fix that... The agency behind this McDonald's service idea is Cossette in Vancouver, BC, where they practice something called "Convergent Communications." Hey, as long as it creates positive brand impressions, I'm for it. [via Metal Potential and The Denver Egotist] …
Continue Reading about Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing →
By David Burn
NBC Bay Area reports that Yahoo--a company characterized as having some baggage--sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline's new baggage fees for unsuspecting travelers. What does this have to do with search or with content? Nothing, but it is a good deed that's now being talked about from a company that needs positive word-of-mouth. NBC …
Continue Reading about Yahoo Borrows Southwest’s “Bags Fly Free” Concept →
By David Burn
Daffy's, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store's beginning in the 1960s. Back then, Daffy's sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. Last month, Daffy's staged live performances at the Ziegfeld Theater in Midtown Manhattan …
By David Burn
Bills Khakis Pub on the ground floor of the haberdasher's building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That's where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads--trapped as they are inside a media vehicle--are woeful …
By David Burn
Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company's promotional efforts--it humiliates them in public when they under-perform. [via Direct Daily] …
By David Burn
What's going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There's more information at MySprize.com. [via BrandFreak] …
By David Burn
AFAR is a new media company dedicated to "the experiential traveler." I take note of it because experiential is a big deal in marketing services today, and it's interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture, …
Continue Reading about Foreign Vacations Are One Thing. Cultural Immersion Is Another. →
By David Burn
Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, "Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with 'real' experiences." …
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