The More Appealing the Core Offering, The Easier It Is To Promote

LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]

Studying Shoppers

Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees […]

I Don’t Know What’s Better, The Game Or Your Velveeta Nachos

Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients’ products. Using its […]

Interactive Doesn’t Mean Online, It Means To Play With, Vol. 2

Power + Water = FogScreen

Sausage vs. Sausage

Philadelphia agency, Red Tettemer, constructed this “Sausage vs. Sausage” custom foosball table for Hatfield Quality Meats touse at live events and sponsorships. See this Flickr set for more.

The Army Learns How To Shop Its Brand

Given that the Bush/Cheney administration abused the military and the nation’s trust by leading us into war on false pretenses, recruiting young men and women to serve in the armed services is a tough chore today. Which is why the Army is busy developing new marketing weapons. According to Adweek, the Army is spending $12 […]

Italy: Beautiful Country, Bad Client

If you think your client is a little too bureaucratic and slow, try designing a web site for Italy. The Wall Street Journal has more: Through the official Web site, Italy plans to showcase its cultural, natural and gastronomical treasures, while also helping tourists with hotel and travel bookings. The portal is scheduled to go […]

“Get Off Of My Cloud” Turned On Its Head

John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing. According to Ad Age, Battelle organized what he’s calling CrowdFire at this weekend’s Outside Lands music festival in San Francisco. CrowdFire is an attempt to bring a mash-up of the thousands […]