Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of St. Supéry winery. With tens of thousands of people all around the world joining in the fun, #Cabernet Day was the largest on-line tasting ever.

The event marks an evolution that started about a year ago with some of the first “tweet-ups” held on the west coast, according to Wine Business News. Participating wineries have been advertising the event to their customers and Wine Library and Cork’d held a special tasting at the Roger Smith Hotel in Manhattan.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.