Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of St. Supéry winery. With tens of thousands of people all around the world joining in the fun, #Cabernet Day was the largest on-line tasting ever.

The event marks an evolution that started about a year ago with some of the first “tweet-ups” held on the west coast, according to Wine Business News. Participating wineries have been advertising the event to their customers and Wine Library and Cork’d held a special tasting at the Roger Smith Hotel in Manhattan.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.