Adpulp

Advertising News and Know-How

You are here: Home / Experiential / Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles

By

Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles

Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek.
cheese_smile.jpg
In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition technology to make the noodle smile back at passersby.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.