Creature has commenced an experiential road trip through Canada documenting the culture around coffee, during which the brand will share 1000 cups of coffee.
The photography taken on the trip will be used in Seattle’s Best Coffee cafes all over the world. The brand’s mission is to re-contextualize the coffee world and change the conversation around quality coffee – taking it from a snooty, tradition-laden, dark brown café, and bringing it up to speed with culture where it serves as a catalyst for experience, emotion, optimism and sharing. Yes, this last bit is from the press release.
