MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City.

The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment.

As part of the campaign, 20 seats from the original Yankee Stadium (which was demolished in 2010) have been scattered around the city. When New Yorkers or visitors to the city find a seat, they can scan the QR code on the seat with a smartphone and be checked into Facebook Places. Once checked in, participants become eligible to win VIP tickets to a 2011 Yankee game, according to BlogWorld.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.