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Corporate America’s Leaders Get Crash Course in Crisis Communications

Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, CEO of Austin-based Whole Foods, blundered on Wednesday when he sent an email to employees suggesting that …

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American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home

SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick's Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock market is in free fall. People are sick. People are panicked. As a …

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Cancel Culture Comes to South By Southwest

UPDATE 3/6/2020: SXSW HAS BEEN CANCELLED FOR THE FIRST TIME IN IT'S 34-YEAR HISTORY. South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business …

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You Can Check In To Holiday Inn, But You Can Never Leave

Retirement doesn't come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral Aegon (Brazil). Only 36 percent of American workers are very confident …

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Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles

Layoffs. There's a word you don't want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP's Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy's chief creative officer Leslie Sims was one of the 80 people let go. In an internal memo obtained by Ad Age, Ogilvy's Worldwide CEO, John …

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China’s “Singles Day” Is the Definition of Retail Exuberance

Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine's Day celebration. https://youtu.be/nH5Nj23-tuU Singles Day, which occurs on 11/11 each year, was quickly co-opted by Alibaba.com in 2009 and today it is a global online shopping event that mints money for online superstore Alibaba and its largest …

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Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?

Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …

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Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …

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