The IBM Institute for Business Value is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines. The institute has a worldwide presence, drawing on consultants in eleven countries to identify issues of global interest and to develop practical recommendations with local relevance. According to Adweek, IBM's researchers believe consumers are far …
Watching The Branded Stream Flow
I have accounts at over two dozen soc nets. You can feel sorry for me or you can build me a tool to help me manage the insanity. Fallon, which "believes the future belongs to generous brands," is doing the latter. Today the agency launches Skimmer, an Adobe AIR-based desktop application that serves as a dashboard for a person's social networks. Skimmer helps you manage your Facebook, Twitter, Flickr, Blogger and …
Ninja Says Download IE8
The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft's developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, "Almost everything you've experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft's Internet Explorer. Internet Explorer has …
Yet Another Facebook Story: Brands In The Stream
Facebook's recent redesign--a move that it made it more Twitter-like among other things--is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they're weaving them into the experience, which is centered around the news feed. They want to make advertisers …
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Have Data? Mine Its Meaning. Showcase The Results.
McCann's Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers "nine aphorisms for digital communication this year." Here's one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers -- and we need new ways of seeing to make any sense of them. Artists like Jonathan Harris and design group Stamen have broken …
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Do You Pretend To Work?
If you pretend to work (and who among us doesn't?), you'll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That's the trinity of seriousness, even if it's only an appearance. Prod co: Traffik Filmworks, @radical.media Dir: Dennis Liu Copywriter: Spot …
Win the Influencers, Win the Game
Shiv Singh of Razorfish names 10 trends in "social influence marketing," a term his agency coined to describe what old timers simply call Word of Mouth. It's just that it's digital now, so the lexicon is expanding (not always in a good way). Here's what Singh and his colleagues see unfolding: 1. Social media usage will result in more influence. 2. The focus will shift to influencers. 3. Top-down branding will …
Yet Another Facebook Story: 566% More Time Spent
Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet. I'd say this graphic pretty much captures the major media trend of the moment: Morrissey adds: The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook's greatest growth has come from 35-49 …
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