Yet Another Facebook Story: 566% More Time Spent

Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet.
I’d say this graphic pretty much captures the major media trend of the moment:
FB566 copy.jpg
Morrissey adds:

The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook’s greatest growth has come from 35-49 year-olds, and it has added twice as many 50-64 year-olds as those under 18.
“Whatever the successful ad model turns out to be, the messaging will have to be authentic and humble, and built on the principle of two-way conversation — not a push model — that adds value to the consumer,” the report said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.