If you pretend to work (and who among us doesn’t?), you’ll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That’s the trinity of seriousness, even if it’s only an appearance.
Prod co: Traffik Filmworks, @radical.media
Dir: Dennis Liu
Copywriter: Spot Arsian
Art Director: Kevin Suji
Producer: Jonathan Hsu
Lead Animator: Krystalline Armendariz
Clients: Amanda Lefebvre, Sheridan Jones
Do You Pretend To Work?
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.