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Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy

"We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue." -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information? Zeynep Tufekci an associate professor at the School of …

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Will The Quants’ Conquest of Adland Be Short Lived?

In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. On the other side of the conference table, you have the creative firm and their bold ideas. The problem is bold ideas from the agency don't exactly instill confidence, in fact, they often do the opposite. Bold ideas are seen as risky, whereas …

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Do You Know the Difference Between A Click and A True Connection?

DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." He also penned State Farm's long-running theme, "Just Like a Good Neighbor, …

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Ad Making Is Not Manufacturing, It’s A Discovery Process

Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some sharp ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated like the manufacturing process, repeatable and reliable in its methods, and …

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Awareness – Interest – Desire – Action

In 1898, Elias St.Elmo Lewis developed a model that mapped the consumers’ journey. Today, we call his framework the sales funnel. Some Marcom philosophers posit that the sales funnel is dead on arrival today. But Beth, an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication says not so fast. What has changed is both how and how fast consumers move through …

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Thanks To Gen Z, TV Breaks Out of Its Box

Are you "watching TV" when you're streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate "watching TV" with devices such as an Apple TV or PlayStation. “The transition of television programming to a …

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Ask And You Shall Receive A Thoughtful Answer

Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. https://youtu.be/HPQGV58LWUw Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related news, …

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