I’m An Only Child, But I Learned To Share

Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

The Data Is Upon Us, Now What Do We Do With It?

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is […]

The Eyes Have It

When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Geeks And Quants Shall Inherent The Agency

Everyone wants to be an agency today. You know, because we’re all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. “It’s no longer an option to have a bad user experience, so having agency-type […]

On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]

Give Advertisers Some Backtalk

Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space. The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn’t looking for coverage here just yet (he spoke to me off the record). But he […]