Round ball and wings. That's what the "N C Two A" has wrought. According to the Minneapolis Star Tribune, March is Wild Wings' busiest time of the year. Last year the Golden Valley-based dining chain's guests ate more than 63 million traditional and boneless wings during the tournament. Kathy Benning, executive vice president for marketing and brand development at Buffalo Wild Wings says, "We love …
Sheetz Is A Fueling Station For Cars and Their Drivers
Tattoo Projects in Charlotte, NC was given the challenging task of convincing customers of Sheetz Convenience Stores to grasp the concept that they can get awesome food from a place with gas pumps. Here's what the #2 Fastest-Growing Privately-Held Company in Charlotte (and one of Ad Age's Small Ad Agencies of the Year) came up with: Sheetz has 425-locations in six states. Tattoo has Alex Trevisan, a …
Continue Reading about Sheetz Is A Fueling Station For Cars and Their Drivers →
Stay Grounded With Maxwell House
Making fun of coffee snobs..."Is this what we're doing now?" Coffee snobs are fun to skewer in a SNL-like skit, and the Chicago and New York offices of mcgarrybowen do a good job of it for their client, Maxwell House. The ads were directed by David Shane of Bud Light's "Swear Jar" fame, and star improv actor Todd Stashwick, according to Adfreak. …
165 Years In, Cartier Turns To The Cinema
The panther is steeped in Cartier brand history. According to The Telegraph. 'La Panthère' was the nickname of Catier's legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery - a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier's first genuine foray into the world of screen advertising. The short will be shown at 800 UK cinema …
Continue Reading about 165 Years In, Cartier Turns To The Cinema →
Banker Wolves Exposed In New Two-Minute Ad
Bartle Bogle Hegarty has remade the classic children's story, Three Little Pigs by Patricia Seibert. The remake is produced on behalf of The Guardian, and marks the media brand's first major brand positioning TV ad for more than 25 years, according the paper's own report. "Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions …
Continue Reading about Banker Wolves Exposed In New Two-Minute Ad →
Yawn: Athletes Are Passionate About Winning; Ergo, They’re Attentive To Their Gear
Here's a new ad from Dick's Sporting Goods and its new agency, Anomaly. Sadly, it is like so many other ads in its category, a fact which makes the big PR punch up from the client (see below) hard to believe. According to Ad Age,Chief Marketing Officer Lauren Hobart said, "We really feel like what's coming through in this work is unique to Dick's. The myriad of different products and brands represented …
Glorious SPAM, Two Words I Didn’t Expect To See Together
Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, "Crusader of Flavor," the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods. What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on "breaking the monotony" from a canned meat company and its elfish crusader? If you'd care to interact with Sir Can-A-Lot, visit …
Continue Reading about Glorious SPAM, Two Words I Didn’t Expect To See Together →
Louder Beats From Microsoft’s Drum
Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the "Smoked by Windows Phone" challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the CES challenge: 30 wins, three losses, one tie. So what's up with the …
