Banker Wolves Exposed In New Two-Minute Ad

Bartle Bogle Hegarty has remade the classic children’s story, Three Little Pigs by Patricia Seibert.

The remake is produced on behalf of The Guardian, and marks the media brand’s first major brand positioning TV ad for more than 25 years, according the paper’s own report.

“Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions and its power to bring about change,” said Alan Rusbridger, editor-in-chief of Guardian and MediaGuardian publisher Guardian News & Media. “The campaign is designed to bring that philosophy to life for new and existing readers.”

The TV commercial marks the start of an advertising campaign that will also include outdoor advertising, cinema, press, and YouTube.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.