165 Years In, Cartier Turns To The Cinema

The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor.

This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world of screen advertising. The short will be shown at 800 UK cinema screenings and on television in 12 countries around the globe including the US, China and South America.

According to The Denver Egotist, it aired in its entirely last night during Desperate Housewives.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.