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Blue Shield of California Promotes Vaccines for All the Right Reasons

For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can't seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real harm to the people of this nation and the world. Thankfully, healthcare providers like Blue Shield of …

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In A Frictionless World, Your New Car Will Find You

Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your phone, and Cars.com all know what car you drive now and what kind of cars you want to drive tomorrow. So, let the data (and …

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Data Is A Promise and In This New Campaign, It’s Also the Hook

For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …

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New Work from Martin, Fallon, and Saatchi & Saatchi

America's leading underwear brand offers a more generous 'package' for one's package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let's look and listen. Achieving Ball-ance with Hans Actor Tony Cavalero plays the role of Hans …

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Rabbis: They’re Just Like Us

Common ground. It's been missing in America, and we desperately need to regain this sacred space where all Americans are on more equal footing. With this need for community in the air, a private school in Southern California enlisted help from Aron Fried, who graduated from the school. The result is a charming commercial that sells the school and a whole lot more. https://youtu.be/0PTu3j-_s-w This is what Fried …

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Ancestry.com Reveals and Then Connects You To Your Heritage

My mom is a big Ancestry.com fan. She's been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution. My mom also recently discovered new records about her long-lost grandfather (my great grandfather). He owned an auto repair business in …

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