Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women. …
17 Days of Sticky Content
Live sports programming like the Super Bowl, the Olympics, the NCAA basketball tournament and the Daytona 500 are "big-event television," programs that attract large, involved audiences at a time when consumers have generally been atomized into tiny niche markets, says Stuart Elliott. According to Boston Globe, NBC Universal will air a staggering 835 hours of competition during its 17 days of coverage, a total that …
The Heroes Behind Our Heroes
Team USA has many corporate sponsors, but this new campaign from P&G and Wieden + Kennedy illustrates an even deeper fact of life about Olympic athletes--before they ever come close to seeing their face on a Wheaties Box, their moms, (dads, siblings and friends) play a key role in advancing their game. …
Calling Casanova
Steve Hall calls this Valentine's Day spot for Heineken, "yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women." Yep. It never gets old because the 21-to-24 year old target market never gets old. …
Snickers Making Expert Use Of Celebs In New Campaign
Powerball The Liberator
This is weird. I always thought gambling addiction was a ball and chain situation, but that's not the case according to Colorado Lottery and their agency, Cactus. For here we have a man who is chained to his workday doldrums. You guessed it, the man is freed by a giant red ball that drops from the sky. Now he's rich and he's free. …
Love Dogs? Drive A Subie.
"Charlie really likes his friends, but in his heart he knows that sometimes a dog is as good as any man" - Widespread Panic According to Ad Age, these new Subaru spots from Carmichael Lynch will premiere during Animal Planet's "Dogs 101" marathon on Saturday. This doggie outreach is the latest iteration of the "reverse upfront" integrated-marketing strategy Subaru started two years ago. The company meets with key …
K.C. And The Sun Life Band Get Down Tonight
Sun Life, a longtime provider of annuities, life insurance and group employee benefits, is well-known in its native Canada, but in the U.S. the brand wants to dramatically increase its presence among financial advisors and consumers. Enter The Martin Agency. Bruce Kelley, Partner and Vice Chairman of The Martin Agency said, "Getting consumers to take a fresh look at a venerable brand is among our favorite …
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