Love Dogs? Drive A Subie.

“Charlie really likes his friends, but in his heart he knows that sometimes a dog is as good as any man” – Widespread Panic
According to Ad Age, these new Subaru spots from Carmichael Lynch will premiere during Animal Planet’s “Dogs 101” marathon on Saturday.

This doggie outreach is the latest iteration of the “reverse upfront” integrated-marketing strategy Subaru started two years ago. The company meets with key media partners months before the marketplace formally moves to get first crack at key integrations and sponsorships.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.