K.C. And The Sun Life Band Get Down Tonight

Sun Life, a longtime provider of annuities, life insurance and group employee benefits, is well-known in its native Canada, but in the U.S. the brand wants to dramatically increase its presence among financial advisors and consumers. Enter The Martin Agency.

Bruce Kelley, Partner and Vice Chairman of The Martin Agency said, “Getting consumers to take a fresh look at a venerable brand is among our favorite assignments.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.