Steve Hall calls this Valentine’s Day spot for Heineken, “yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.” Yep. It never gets old because the 21-to-24 year old target market never gets old.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a brand messaging specialist based in Austin, Texas.