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Yahoo Entertainment’s Homeboy Is A Straight Up Poseur

Barbara Lippert of Adweek likes the new Yahoo spot from Goodby Silverstein & Partners. She writes, "because the spot is so nicely cast, shot and cut, it makes up in its production what it lacks in originality. It's fun to watch, simple as that." I don't see the need to be quite that generous. The point of the spot is paid off with this line: "Stay close to the spotlight with the number one online source for …

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What’s This Account Doing In San Francisco?

Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia. Nathan Love's co-founder and creative director Joe Burrascano, says, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the …

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Kia Rolls Out The Hip Hamster Hop

Courtesy of David&Goliath, Kia's hamsters are back, this time with an even funkier beat, thanks to the track, "The Choice is Yours," by hip hop group Black Sheep. "Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen's Automotive Ad of the Year, it made sense to bring them back for a new campaign," says Michael Sprague, vice president, marketing of KMA. Also in the …

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Don’t Let Futbol Ruin Your Routine

La Comunidad's new TV spots present MTV's give an understanding nod to the World Cup's massive global appeal and viewer dominance during the event's month-long run. "It's football time, we understand why you aren't watching MTV," the ads state. The campaign will air on MTV channels outside the U.S. starting in June, which is odd, since the audience presumably won't be watching MTV at those times. …

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