It’s 6:30, Time To Dash

With the introduction of the Sony Dash, a bedside internet device, you can wake up to apps like Facebook, Pandora, live traffic, weather, etc.

“The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his expertise,” says Gavin Lester, Creative Director at 180 Los Angeles.
Sony’s Dash is available from for $199. Why the brand is defining the device as a fancy alarm clock, I don’t know. They must have focused grouped the shit out of this.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.