Don’t Let Futbol Ruin Your Routine

La Comunidad’s new TV spots present MTV’s give an understanding nod to the World Cup’s massive global appeal and viewer dominance during the event’s month-long run.

“It’s football time, we understand why you aren’t watching MTV,” the ads state.
The campaign will air on MTV channels outside the U.S. starting in June, which is odd, since the audience presumably won’t be watching MTV at those times.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.