Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society's Bronx Zoo and New York Aquarium. "Typical zoo advertising invites people to come see the animals," said Andrew Golomb, co-founder and creative director at Our Man In Havana. "But what surprised us was when we did research and asked people why they visit the zoo, they cited a number of reasons in …
High Tech Consumer Device Gets The Taylor Swift Treatment
180LA tapped country star Taylor Swift to help sell Sony's new cyber-shot DSC-TX7 digital still camera. It's hard to tout product features in a 30-second TV format, especially when you're paying a four-time Grammy winner to appear in your spot, but this camera has some interesting features, so I'll help Sony and 180LA out here. The camera's intelligent iSweep Panorama feature captures ultra-wide panoramic shots in …
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Ads That Assume Much
Ken Wheaton of Ad Age brought the following spot from Hungry Howie's to my attention. On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states. Of course, there's nothing new about an agency making spots for a client that in turn makes fun of agency life. Write what you know. Right? Wrong! I like a pizza joint that seeks to interest me in their …
Leave Your Duffer Days Behind
Product features are nice and shiny, but benefits drive trial and purchase. For instance, a golf club manufacturer could go on and on about the rightness of their clubs. Or they could tell you their clubs will help you play better, guaranteed. That's the path Golfsmith in Austin, Tex. is taking. Matt Corey, SVP/ marketing and business development at Golfsmith explains: Everyone wants to have fun and enjoy the game. …
Local Bank Spots Coming Up Short
It seems to me that every local agency wants a local bank as an account, and the chance to make TV for them. YouTube is certainly overflowing with the results... Clearly, local banks make their spots on the cheap. You can see from the spots above where the production quality is--or is not--and you can see the steps taken to save money. The first spot, for instance, puts all its chips in a type treatment (the …
You Don’t Have To Be Interesting To Sell Beer
Keystone Light has a new spokesdude in Keith Stone. Exhibit A from Saatchi & Saatchi/New York: [via Rebecca Cullers at Adfreak] …
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Privacy Is A Concern For Many Seniors
Kimberly-Clark's Depend brand is out with a new campaign, "People Know," from JWT/NY that spotlights the everyday achievements of everyday people, incontinence be damned. Previously on AdPulp: Not Just For Crazy Astronauts Anymore …
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Advertising Above The 45th Parallel
RPA in Santa Monica is out with a new spot to promote Honda's sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, "Outdoor Rink" celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal Broten. …
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