Ads That Assume Much

Ken Wheaton of Ad Age brought the following spot from Hungry Howie’s to my attention.

On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states.


Of course, there’s nothing new about an agency making spots for a client that in turn makes fun of agency life. Write what you know. Right? Wrong! I like a pizza joint that seeks to interest me in their pizza.
On a related note, Faris Yakob pointed to this spot from John Lewis in the U.K., which he calls a “beautiful ad.”

I watched it and thought John Lewis was in the insurance business. But no, John Lewis is a retailer, an operator of department stores.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.