Wonder About The Wild

Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society’s Bronx Zoo and New York Aquarium.
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“Typical zoo advertising invites people to come see the animals,” said Andrew Golomb, co-founder and creative director at Our Man In Havana. “But what surprised us was when we did research and asked people why they visit the zoo, they cited a number of reasons in addition to ‘seeing the animals.’ They spoke of the rejuvenating experience and the connection with nature, their families and themselves.”
Personally, I have a hard time connecting with nature in a zoo. But I don’t live in New York City. If I did I might find refuge with the caged beasts, or see myself as one. Sheeeeeeit.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.