Advertising Above The 45th Parallel

RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs.

Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal Broten.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.