Kia Rolls Out The Hip Hamster Hop

Courtesy of David&Goliath, Kia’s hamsters are back, this time with an even funkier beat, thanks to the track, “The Choice is Yours,” by hip hop group Black Sheep.

“Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense to bring them back for a new campaign,” says Michael Sprague, vice president, marketing of KMA.
Also in the works is a new line of merchandise, Hamstar Clothing.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.