I learned many moons ago not to build your brand on word play, because that's what the brand becomes known for--the word play, not the service or product offering at hand. FindYourGSpots.com clearly hasn't heard this line of thinking, or the decision makers at the company don't buy it for they're coming to market with a social application named for a female erogenous zone. Sexy, huh? …
Hunt Adkins Sings Bard’s Song
Hunt Adkins recently launched work for their client Bard's Beer. The only gluten-free beer that uses malted sorghum, Bard's Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard's, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print advertising and a fully redesigned website. Here's a look at some …
Self-Promo Ad #4
Commercial writing is still creative writing. Otherwise, it's not writing at all, just empty words strung together haphazardly. And Lord knows, there's an overabundance of such drivel passing as marketing communications. Since you're reading this via AdPulp, not Craigslist where it originally appeared, chances are good you know the value of compelling copy. Which is great, I don't need to beat that drum any more than …
Ode To The Independent Craftsman
self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we're about to go for brunch. I clicked through to the reviewer's page and then on to his site, where I found this copy: Hi, my name's Jon Raasch. I'm an independent web developer in Portland, Oregon. Many freelance web designers pretend that they have studios full of assistants, developers, architects; I went …
Words That Work
New York Sun and Ad Age columnist, Lenore Skenazy, believes in the power of rhyme and alliteration (even if most copywriters do not). Coca-Cola. I think we can all agree that's a pretty good brand name, right? Ever think about why? It's not just the billions of ad bucks behind it. It's all the K-sounds -- three of them in quick, cute, clever succession -- not to mention two soft A's. In other words, Coca-Cola is a …
Winner of “The Best Copy I’ve Seen In An Ad Today” Contest
Congrats to Bryan Judkins, ACD/Copywriter of Young & Laramore. [via 10ad] …
Continue Reading about Winner of “The Best Copy I’ve Seen In An Ad Today” Contest →
Home of Lawyers, Guns and Money
Steven Dubner, author of Freakonomics, is encouraging people to write new six-word mottos for the United States of America. Here are some of the results: A Billion Dollars Makes You President Hubris: it’s not just for Greeks! All your oil belong to us Intelligently designed to constantly evolve Totally oblivious to our own failure I Can’t Believe It’s Not Democracy A strong constitution overcomes bad leadership Burn …
Total Dis’
Do you notice anything strange in this bit from the Arts section of today's New York Times? A few (striking) writers have returned to gigs they had hoped to forget: waiting tables, bartending, copywriting, tutoring. Some who began as performers have returned to the grind of auditioning for commercials. That's right, copywriting is just one of the shitty jobs held by real writers who later go on to work in TV. …
