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Whole Lotta Moanin’ Goin’ On

February 25, 2009 By David Burn


I learned many moons ago not to build your brand on word play, because that’s what the brand becomes known for–the word play, not the service or product offering at hand.
FindYourGSpots.com clearly hasn’t heard this line of thinking, or the decision makers at the company don’t buy it for they’re coming to market with a social application named for a female erogenous zone. Sexy, huh?

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Filed Under: Brands, Copy, Identity

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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