Credit Card Copy

I am Generation Forward.
I look not backward, but forward.
I reject the selfish ways of the past.
The environment, the economy, our very security…
they’re the consequences of people not thinking about consequences.
The world I’m inheriting makes me different.
I’m not afraid of what might happen, but energized by what could happen.
For my generation, forward isn’t just a word.
It’s a way of life.
I believe actions speak louder than words.
I believe in the power of making good visible.
I believe in sharing the wealth, spreading the peace, helping the
unfortunate, recycling, alternative energy sources, exercise, eating
healthy, giving back, spending wisely and setting a good example.
I believe that if bad things happen when I do bad,
good things should happen when I do good.
I believe in good design, keeping my word, paying on time, using the
internet instead of paper and fiscal responsibility.
I am Generation Forward.
I’m the first generation to have a credit card named after me.
Imagine! A credit card that rewards you for doing the right thing.
I am Generation Forward.
I am different and I’ve got a card to prove it.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.