Adpulp

Advertising News and Know-How

You are here: Home / Archives for Content Marketing

Content Marketing

By

1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction and curation, the 1800 Seconds music platform produced a 30-minute …

Continue Reading about 1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks →

By

Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around

Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institute just announced the color of the year for 2019 — PANTONE 16-1546 Living Coral. Image source: Jacqui …

Continue Reading about Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around →

By

Go Further with Nat Geo

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” https://youtu.be/7rK6qzwwOi0 Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and learned English by …

Continue Reading about Go Further with Nat Geo →

By

Destination California

"If we are always arriving and departing, it is also true that we are eternally anchored. One's destination is never a place but rather a new way of looking at things." -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools. To showcase some of the incredible people and …

Continue Reading about Destination California →

By

SodaStream Imagines A Plastic-Free Ocean

Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company's CEO, reducing the use of plastic bottles is more than a cause, it's a religion. “More than 8 million tons of plastic goes into the ocean every year. This plastic doesn't disappear. It breaks up into tiny particles, floats in the …

Continue Reading about SodaStream Imagines A Plastic-Free Ocean →

By

What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …

Continue Reading about What Did You Learn Today? →

By

Dial Up Some White Castle Chicken Rings Before They’re G-O-N-E

Columbus, Ohio-based fast-food restaurant chain White Castle has always had avid fans—the kind who would spend 45 minutes watching a Facebook Live stream about chicken rings. https://youtu.be/TsXtSGzq_ls If you didn't make it all the way through the above, watch this condensed version of the mocvertisement: https://youtu.be/gJWlv1aCvhw According to Ad Age, hosts Heather and Janelle responded in real-time …

Continue Reading about Dial Up Some White Castle Chicken Rings Before They’re G-O-N-E →

By

We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs

Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It's hard to say if this is good news or not. Many of their expenditures will most likely be wasted on bad planning and even worse …

Continue Reading about We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs →