Senator John Kerry conducted a hearing today on the state of newspapers in this country. One of the men called to testify was David Simon, a former police beat reporter at the Baltimore Sun and creator of the award-winning HBO series The Wire. Democracy Now has the entire transcript (and video) of Simon's damning testimony. In a blistering tirade, he casts a plague on both new media's and old media's houses. The …
Picture It
Adobe has some expensive software they'd like to sell you. To help convince you to buy, Adobe commissioned a short. Cisma's "Le Sens Propre" from glossy inc on Vimeo. "Le Sens Propre" is part of Goodby's "Shortcut to Brilliant" campaign for the graphics company. …
Work And Learn
Mark Goldenson started an internet TV network for games called PlayCafe 18 months ago. Things didn't work out exactly as planned. Thankfully for others walking the entreprenurial path, Goldenson isn't afraid to air his laundry in public. In fact, he's offering a "post-mortem" on Venture Beat. Two of his 10 points really ring a bell with me: Content businesses suck (or: do it for love and expect to lose money). …
Lexus Drivers Are Masters of Their Own Media Universe
Lexus agency Team One pitched their automotive client on an innovative content strategy--team up with Time Inc. and American Express Publishing to provide media customers the option to customize their own magazine just like they would customize a new Lexus 2010 RX. And then fill that magazine with custom ads from Lexus. According to The New York Times, the launch had a few problems out of the gate--computer error …
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Enter: Digital Restructuring Underway
Veteran newspaperman, Martin Langeveld, has a solution for newspapers in need of one. He says newspapers must become digital enterprises, even if they choose to continue printing the paper. Here's his four step process to a better business model: Blow up the organization Figure out social networking Rethink the entire content flow Outsource the irrelevant Regarding content flow, he suggests walking away from "the …
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CBS Tries On Transmedia Storytelling
Harper's Island is a new TV show from CBS that airs tonight at 10:00 pm. Harper's Globe is the show's fancy web component. "This is a different show for us. This is a home-run swing," said Kelly Kahl, senior executive VP at CBS. By offering fully baked storylines for TV and the web, the network may be able to amass a bigger total audience. CBS is selling the ad inventory for both in packages. According to my former …
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Brand-Sponsored Content Is The Real Article
By the way, what the hell is a content strategist? If that's your title, please, leave the business. -The Denver Egotist Everyone's talking about social media, but there's another important game in town. It's not new, but it's growing in importance thanks to the promise of digital storytelling. According to a survey commissioned by the Custom Publishing Council, brand sponsored content, a.k.a custom publishing, is …
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Cut And Paste Is A “Misguided Legal Theory” According to A.P.
A year ago last January, I wrote "How To Become Irrelevant Online" about Associated Press' intention to battle aggregators and bloggers over the fair use doctrine. I never wondered what became of their legal intentions because I can do without A.P. as a source. However, the story has bubbled up again and it's worth re-examining, simply due to the hideousness of it all. According to The New York Times: Associated …
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