Narcissus Would Have Drowned In His Profile

Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space.
After reading this piece in Fortune where the writer says, “I have literally been Facebooking and Twittering (some say frittering) all my content away!” Walker offers this meditation on the state of things:

Hmmm. The thing that stopped me here was the phrase “my content.”
Thinking, meeting people, moving through the world — this used to be your life.
Now, I guess, in the time of leveraging your personal brand via online social networking connections, it’s your “content.”

Nice catch. When properly prepared content is a wonderful thing, but there’s a lot of sloppy thinking out there.
BONUS MATERIAL: Look into this mirror of astonishing clarity called Tweeting Too Hard.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.