Adobe has some expensive software they’d like to sell you. To help convince you to buy, Adobe commissioned a short.
“Le Sens Propre” is part of Goodby’s “Shortcut to Brilliant” campaign for the graphics company.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.