Steffan Postaer is a content zombie. No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of …
2010 Dispatches From Molson Coors
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I'm not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but maybe the brewer just needs to hit its video-on-the-fly stride. …
The Ability To Make A Lasting Impression In 140 Characters Is Part Of The Job
BFG Communications in Savannah is once again looking to hire an Assistant Content Manager. Last time BFG did that, they asked prospects to contact them via Twitter. Doing so led to a storm of publicity for the company and a new employee in Hal Thomas. Now there's another opening and again BFG wants to hear from prospects on Twitter. One new applicant, Sam the Butcher from the Denver area offers this video (originally …
McTainment Down Under
Fun, play-time and a focus on characters have always been part of the McDonald's brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald's northnermost regions, I'll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield's digital guide service we're being pointed in the opposite …
Tossing Light Entertainment In The Old Shopping Cart
According to Ad Age, Tesco, Britain's biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, a sign that it knows well the fact that we're all in the media business today. The movie venture's first project, a film of Jackie Collins' new novel, Paris Connections, about a series of murders of size-zero models, is already in pre-production. In an …
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Quality Is Worth Paying For, Now As Before
Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers "an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce." In a Newsweek interview about the news that The New York …
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I’ll Have A Coke, And Some McMedia.
When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she's pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald's Nordic region, which includes Denmark, Finland, Norway and Sweden. Here's a teaser: The first episode of Dreaming in Mono is available on the site. You can also listen to McDonald's Nordic Marketing …
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Backing Content Is The New Normal
Crooked Arrows is a new film about lacrosse due out in 2011. Here's the film's hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation's high school lacrosse team which competes against the better equipped and better trained players of the …
