Fun, play-time and a focus on characters have always been part of the McDonald's brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald's northnermost regions, I'll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield's digital guide service we're being pointed in the opposite …
Tossing Light Entertainment In The Old Shopping Cart
According to Ad Age, Tesco, Britain's biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, a sign that it knows well the fact that we're all in the media business today. The movie venture's first project, a film of Jackie Collins' new novel, Paris Connections, about a series of murders of size-zero models, is already in pre-production. In an …
Continue Reading about Tossing Light Entertainment In The Old Shopping Cart →
Quality Is Worth Paying For, Now As Before
Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers "an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce." In a Newsweek interview about the news that The New York …
Continue Reading about Quality Is Worth Paying For, Now As Before →
I’ll Have A Coke, And Some McMedia.
When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she's pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald's Nordic region, which includes Denmark, Finland, Norway and Sweden. Here's a teaser: The first episode of Dreaming in Mono is available on the site. You can also listen to McDonald's Nordic Marketing …
Continue Reading about I’ll Have A Coke, And Some McMedia. →
Backing Content Is The New Normal
Crooked Arrows is a new film about lacrosse due out in 2011. Here's the film's hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation's high school lacrosse team which competes against the better equipped and better trained players of the …
Jessica Sanders Makes And Believes
Sony's make.believe campaign, which asks consumers to "believe that curiosity is the key to creativity" and that "anything you imagine you can make," is featuring artists and independent filmmakers who used Sony cameras for their projects. The one above, for example, is a profile of Jessica Sanders, a director who made "After Innocence," a documentary that won the Sundance Special Jury Prize in 2005 about prisoners …
Time To Stand Up And Be Counted In 2010
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York's campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census--why should one take the time to fill it out? Not everyone's answer …
Continue Reading about Time To Stand Up And Be Counted In 2010 →
The ’10 Unleashed From Ford Mustang
The 2010 Ford Mustang is being supported by 10 mini-documentaries that showcase the car in action. The mini-docs are the end result of a contest from the car brand last spring, where customers (and a couple celebs) were asked to dream big in a Mustang. The piece below showcases drift racer Vaughn Gittin, Jr. living out his ultimate experience in a Mustang by traveling to Japan--where his sport was invented--and …
Continue Reading about The ’10 Unleashed From Ford Mustang →
