We Have A Zombie Problem

Steffan Postaer is a content zombie.

No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of something devoured earlier. Or something like that.
…Once I taste blood I cannot stop gorging. The more I feast the less I retain.

Postaer wonders if we’re all turning into content zombies. I turned into one years ago, as soon as I learned to load blogging software to the server. Sometimes I think I’m going to take steps to reform myself. I think I’ll just log off and focus elsewhere. This isn’t a consideration I take lightly, it’s one that dogs me consistently.
Once upon a time, I’d come across brilliant advertising and really linger, absorbing all I could from it. That rarely happens today. Today, it’s like, “that’s nice,” and on the next and the next and the next. And like Postaer, “the more I feast, the less I retain.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.