McTainment Down Under

Fun, play-time and a focus on characters have always been part of the McDonald’s brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space.
Six days ago we ran a story about episodic content in McDonald’s northnermost regions, I’ll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield’s digital guide service we’re being pointed in the opposite direction–to Oz–yet the results are the same.

Debuting on the Web last fall, “Macca’s Chef” is a 9-part webisodic spoof of popular Ten Network show, MasterChef.
OMD’s branded content division Fuse partnered with production house Fremantle Media, makers of MasterChef, to create the comic spin-off.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.