Tossing Light Entertainment In The Old Shopping Cart

According to Ad Age, Tesco, Britain’s biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, a sign that it knows well the fact that we’re all in the media business today.
The movie venture’s first project, a film of Jackie Collins’ new novel, Paris Connections, about a series of murders of size-zero models, is already in pre-production.
In an interview on Tesco’s site, Collins says:

Paris Connections is based around Madison Castelli, a character I’ve written about in three of my books, who’s a savvy journalist. She gets sent to Paris to report on a spate of murders of young models and gets more than she bargains for. It’s a really exciting project for me. I’m on Twitter and lots of my fans tell me they would love to see DVDs of my books so this will give them the opportunity.

Tesco, with the help of newly formed Amber Entertainment will create exclusive straight-to-DVD feature films, based on books by best-selling authors. Other authors in advanced negotiations with Tesco and Amber include Philip Pullman, Judy Blume, Dick Francis, Karin Slaughter and Anne Perry.
In related news, The Paris Connection by Carolyn Keene is part of the Nancy Drew series of books.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.