Adpulp
Advertising News and Know-How
By David Burn
Bertolli's new web series, "Into the Heart of Italy," features Rocco DiSpirito, Marisa Tomei and Dan Cortese on a journey to uncover the secrets of Italy's passion for food and life. Day One: Lucca @ Yahoo! Video According to Ad Age: Unilever, along with media agency MindShare Entertainment, has produced what have arguably become web video's biggest branded success stories. It started in 2007 with "In the …
Continue Reading about Episodic Content Continues To Grow On the Web →
By David Burn
Redwood Custom Communications in Toronto is now known as Totem Brand Stories. Totem likes to refer to its works as "marketing journalism," which might be problematic for some real journalists with no interest in forwarding brand stories. I like to call this type of work content, or branded content, to be specific. But I digress... Eric Schneider, CEO of Totem, explains, "As consumers have gained a new level of …
Continue Reading about P&G Has A Long History Of Branded Storytelling →
By David Burn
RedLever, a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create "In The Kitchen," a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March. The series will be hosted by cookbook author and TV personality Tori Ritchie, host of …
By David Burn
I love to see a client fully embrace the power of content and that's precisely what's going on with the Queensland Government in Australia. These people are serious about content, and a lot of other institutions (and businesses) could benefit by taking a page from their deck. Fostering the creation, use and re-use of digital content is a critical element to achieving the economic and cultural goals of present and …
Continue Reading about Queenslanders Gather Round The Digital Campfire →
By David Burn
According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A's Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success. She also charted "4E's" -- Engagement, Enthusiasm, Empathy and Energy -- needed to tap into the zeitgeist of the digital era that's transforming the content business. "This …
By David Burn
Matt Mason, is Strategy Director at Syrup and author of The Pirate's Dilemma. I like how he says business books are big business cards. That's sort of how I feel about AdPulp. …
Continue Reading about Matt Mason On Competing With Pirates And Other Matters →
By David Burn
To promote its mobile capabilities, Skype has launched a campaign called Skype Outside. The company put the Skype app onto the mobile handsets of five artists from across the globe, and anyone with a message they want to share can call one of the artists and have their words unleashed into the great outdoors. Messages are being sculpted into trees in Turkey, taken to the streets of Tokyo, turned into contemporary …
By David Burn
Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White's private half pipe outside Silverton, Colorado, is the bomb. It's the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like to be. The pipe was built by Snow Park Technologies. …
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