Brands Are The New Producers

RedLever, a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create “In The Kitchen,” a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March.
The series will be hosted by cookbook author and TV personality Tori Ritchie, host of Fine Living’s “Ultimate Kitchens” and regular contributor to the CBS Early Show.
“Branded entertainment campaigns have proven to be very effective in communicating the brand’s essence to a very targeted audience,” said Richard Shore, COO, RedLever. “Our team is providing Jenn-Air with a web series that will reach the right audience at impression levels that guarantee boosted awareness of its super premium line of kitchen appliances.”
Digitas selected RedLever to execute the web series based on its ability to drive guaranteed unique web visitors and its experience in producing and delivering high-quality branded entertainment content. RedLever has created campaigns for clients that include the U.S. Army, TRESemme, Grey Goose, and Nissan.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.