Check out this new "Rock Victorious" campaign for Nike Women directed by hot shot photographer Warwick Saint. [via Kiss My Black Ads] …
Some Revel In Crumbling Empires, Others Are Building Empires Anew
Steve Rosenbaum, writing for Business Insider, profiles Ad Age critic Bob Garfield. Rosenbaum apparently saw him in action in Austin last week. Bob Garfield has fans. They corner him on street corners late at night: "You changed my LIFE, man," says one young hipster. Garfield looks bemused. "After I heard you talk, I quit my job." "Oh, hmm... great," Garfield mumbles. I'm kind of curious what job the dude left …
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To Hold The Line, Or Not Hold The Line? That Is The Question
Ad Age is reporting on the vanishing line between content and advertising, and using Dr. Pepper's spot last week on NBC's "30 Rock," as an example. Yes, it's true, in the early days of TV, networks were happy to mix commerce and content, with talk-show hosts also serving as pitchmen. Many of them do that now. But Dr Pepper's spot offered a slight twist on the format by saying nothing explicit about "30 Rock" or about …
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Forget Your Reel, Let Me See Your Show
Agency holding company MDC Partners is moving into TV production, and its new company, Shout Media, is already developing a show for Bravo called "Pregnant In Heels." Miles Nadal, MDC's CEO, says marketers are "consistently seeking new and inventive platforms to deliver immersive brand engagement, entertainment and ongoing interaction with consumers." (Actually, I don't think he speaks like that, but his press …
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Episodic Content Continues To Grow On the Web
Bertolli's new web series, "Into the Heart of Italy," features Rocco DiSpirito, Marisa Tomei and Dan Cortese on a journey to uncover the secrets of Italy's passion for food and life. Day One: Lucca @ Yahoo! Video According to Ad Age: Unilever, along with media agency MindShare Entertainment, has produced what have arguably become web video's biggest branded success stories. It started in 2007 with "In the …
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P&G Has A Long History Of Branded Storytelling
Redwood Custom Communications in Toronto is now known as Totem Brand Stories. Totem likes to refer to its works as "marketing journalism," which might be problematic for some real journalists with no interest in forwarding brand stories. I like to call this type of work content, or branded content, to be specific. But I digress... Eric Schneider, CEO of Totem, explains, "As consumers have gained a new level of …
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Brands Are The New Producers
RedLever, a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create "In The Kitchen," a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March. The series will be hosted by cookbook author and TV personality Tori Ritchie, host of …
Queenslanders Gather Round The Digital Campfire
I love to see a client fully embrace the power of content and that's precisely what's going on with the Queensland Government in Australia. These people are serious about content, and a lot of other institutions (and businesses) could benefit by taking a page from their deck. Fostering the creation, use and re-use of digital content is a critical element to achieving the economic and cultural goals of present and …
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