I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it's how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also has commercials and we like well-made commercials. https://youtu.be/MYA_I6m2cmg I particularly like how …
There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black”
Access—you can't get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to "break-in," if they can. The entire set up is adversarial from the get-go. Yes, there's talk of a meritocracy for creatives and that's what it is—talk. In reality, aspiring creatives learn to mimic award-winning work …
Business Journalists Have Harder Truths To Tell, And Now Is the Time
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital "watercooler discussions" about ads, quickly grew into something bigger and better. Adpulp.com has also been driven forward by the power of our …
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Corporate Innovation and the Risk/Reward Equation
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright steal ideas or absorb innovative upstarts into venture funds and incubator …
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Meritocracy Is A False God. Instead, Practice Gratitude and Cultivate Good Luck.
Editor's Note: The following article is by Clifton Mark. It was originally published at Aeon and has been republished here under Creative Commons. ‘We are true to our creed when a little girl born into the bleakest poverty knows that she has the same chance to succeed as anybody else …’ Barack Obama, inaugural address, 2013 ‘We must create a level playing field for American companies and workers.’ Donald Trump, …
Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at home order on March 23, 2020, Chaco moved …
An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring
Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …
Ad People Aren’t Paid A Ton, They’re Paid By The Ton
Clients. You can't live with them and you can't live without them. Increasingly, ad pros are somehow living without them, and in too many cases it's the agency's fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit of value. We began to sell inefficiency. The only path to growth was through more people, and …
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