Build BMWs. Drive BMWs.

In an effort to make Upstate South Carolina (the site of BMW’s only North American manufacturing plant) even more influential in the automotive industry, BMW has joined forces with Clemson University and the State of South Carolina to develop the Clemson University International Center for Automotive Research. This New York Times story sheds light on […]

Grrrl Power

The girls of 3iYing – a market and design strategy firm that specializes in marketing to girls ages 15 to 25, have some news for marketers who blindly follow the sex sells rule. In their “The Girl Improved” column in Business Week, they specifically take on American Apparel and Abercrombie & Fitch. Although the maxim […]

This Roc-A-Fella Is A Master Juggler

Shawn Corey Carter, a.k.a. Jay-Z, 36, is president and CEO of Def Jam Records. For most mortals that would be an all-engrossing position and a magnificent accomplishment. But Jay-Z is on another level. He’s also one of the owners and founders of the Roc-A-Fella empire, which includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. And […]

How Greatness Gets Going

I don’t know what legendary media critic, A.J. Liebling thought of advertising. Whatever he thought of it, he knew how to use advertising to his advantage. Here’s a small piece of his Wikipedia entry: He returned to Providence in autumn 1927 to write for the Journal. He then moved to New York, where he proceeded […]

The New Rock Stars Are Kinda Indie founders, Russel Simmons and Jeremy Stoppelman Business Week is running a feature on the new NoCal rock stars. You know, the young turks that lurk just south of San Francisco. Digg founder, Kevin Rose and his fellow wealth punks have little in common with the sharp-talking MBAs in crisp khakis and blue button-downs who […]

“Free Agent Nation” Not So Far Fetched After All

CNN/Money reports on a Census Bureau survey which indicates 19.5 million U.S. businesses have no employees on the payroll, up 4.7 percent from the previous year. Businesses without a payroll now make up more than 70 percent of the nation’s more than 27 million companies, with annual sales of about $887 billion. Building contractors, Internet […]

“Sticky Eyeballs” Is So Not The Point

New York Times is reporting on a consortium of newspapers working with an online news aggregator,, to scan hundreds of news and blog sites and deliver content related to articles appearing on their Web sites, regardless of who published those articles. In other words, they will begin linking to the competition. “Five years ago, […]

The Genesis Of Ideas

Hugh MacLeod is far from excited by the work coming out of the ad industry. That much we know. But what does excite Mr. MacLeod? The Cluetrain wasn’t written by a Leo Burnett employee. Movable Type wasn’t invented by McCann. RSS wasn’t invented by JWT. Robert Scoble doesn’t work for Fallon. Techmeme wasn’t invented by […]