Silicon Man

Reid Hoffman is an interesting guy. He’s head honcho at LinkedIn, and an investor in Facebook, Digg, Flickr and Six Apart.
According to Los Angeles Times, he’s also an Oxford-trained philosopher who peppers his conversations with lively references to literature and film.
Hoffman became self-reliant at an early age, persuading his father to send him to boarding school in Vermont, where, in addition to classwork, he learned how to blacksmith, drive oxen and farm maple syrup.
At Stanford University, he studied symbolic systems and was fascinated by the scientific examination of human and artificial intelligence. A Marshall Scholarship took him to Oxford. But he decided that academia didn’t touch enough people’s lives.
“I lose interest when things don’t have scale,” he said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.