How To Be Creative On Shelf In ’09

Copywriter, blogger, cartoonist and marketing consultant, Hugh MacLeod, has a book deal.
His online manifesto, “How To Be Creative,” has been picked up by Portfolio Books.

I am happy to report that I have just signed a book contract with Portfolio Books [a Penguin imprint] to develop it into a book. Portfolio, by the way, is the same imprint that publishes Seth Godin’s books. We even have the same editor, and I’m told the book will have the same graphic designer that designed Seth’s “Purple Cow”.
Of course I’m excited and happy. Not only do I have a book deal, I have a book deal with a second-to-none, blue chip publisher. Big thanks and kudos to Seth for introducing me to them.

When Rex Hammock heard about the book deal, he said, “it was nice to learn that while it may kill you, blogging can also help you land a book deal.”
Hugh is also considering making larger format art pieces and selling them from a gallery space in Alpine, TX, his recently adopted home.
No word yet on the size of Hugh’s advance, but the PDF version of his manuscript has been downloaded over one million times, so I hope his publisher sent him a decent check.
Christian Lander, the writer of Stuff White People Like, recently landed a $300,000 advance. That kind of loot could go far in West Texas. It might even fund a storefront for cartoonish fine art by the author of a book on conjuring creativity.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.