People have flaws, but sometimes flaws are beautiful. That's the message Tara Hunt is putting out. We love people who represent the ideal, the perfect, the imperfectly perfect, the happy, the successful, the amazing, positive, go-for-it, wa-hoo in life. And I'm not saying those people don't exist. They just don't exist as much as we think they exist because there are so many bloomin' personal brands out there that …
Chaotic Action Is The New Marketing Imperative
Tom Asacker reminds us that Peter Drucker wrote, "The aim of marketing is to make selling superfluous." Asacker adds to Drucker's bass line, "the purpose of marketing is to create and keep customers while making selling superfluous." Great stuff, but how does a brand actually go about "making selling superfluous?" Asacker has an answer: Be a bold and creative force in the lives of your customers, community and …
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Kind Beer, Perfect Package
I recently encountered two beers from Lyons, CO brewery Oskar Blues at Portland's annual Holiday Ale festival. I liked the Pilsner but was totally impressed by OB's Gordon Ale, which they describe as their "Velvet M-80." A few days after the festival, I noticed on Twitter that our local store was carrying Oskar Blues in cans. At first, I said to no one in particular, "Cans?" Then, I replied no the same no one, "Hell …
P.S. The First Democratic Pronunciation of A Brand
In July, we took note of Pepsi's unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo. …
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Whatever You Do, Crush It
ABC Radio's Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It's a quick read, a bit basic in places, but inspirational in others. I like his passion and …
John Byrne Focused on Content, Curation and Community
John Byrne, former editor of BusinessWeek.com and Fast Company, is being swept out in Bloomberg's takeover of the business title. Like many other media pros, Byrne isn't looking for another old media structure to save his butt. He's intent on building something new and hoping, like his fellow entrepreneurs, that he builds something to last. On his new company's new blog, C-Change, Byrne explains: I passionately …
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McSweeney’s Is Celebrating Newsprint In A Big Way
San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney's, the indie publishing house founded by author Dave Eggers. Six months in the making by McSweeney's staff based in San Francisco's Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, pull out posters and comics. The …
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Online Advertising Does Work When It’s Properly Managed, Analyzed and Optimized
Frank Addante, CEO and Co-Founder of Rubicon Project wants to "keep the Internet free and fuel its growth." His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 is advertisers using keyword search as a proxy to reach audience. But, both these …
