Who Are You?

People have flaws, but sometimes flaws are beautiful. That’s the message Tara Hunt is putting out.

We love people who represent the ideal, the perfect, the imperfectly perfect, the happy, the successful, the amazing, positive, go-for-it, wa-hoo in life. And I’m not saying those people don’t exist. They just don’t exist as much as we think they exist because there are so many bloomin’ personal brands out there that are inspiring the crap out of us that we lose the fact that behind the scenes, they are probably falling apart now and then.
I don’t have a personal brand, I have a personality – complete with crazy moments and drunken nights, super highs and heartbreaking lows. And every single one of those moments define who I am. Now. Who are you? A personal brand or a personality?

Hunt’s question is a good one. Many writers have gotten in to the habit of writing first person accounts, but that hasn’t necessarily led to revealing posts. Yet, I believe the more human we are, the more human reactions we motivate.
So, why don’t I take my own advice and offer up some personal stories herein? Okay, what do you want to know? Do you want to know about Wieden losing my book last year? Or how I struggled to find steady freelance in 2009? Were I to say things like “the struggle to make it never ends,” would you find me more accessible, or more likeable? Maybe you would, but I have other outlets for that kind of thing. Anyway, AdPulp isn’t about me. It’s about you, and what you’re doing to stay one step ahead of the competition.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.