McSweeney’s Is Celebrating Newsprint In A Big Way

San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney’s, the indie publishing house founded by author Dave Eggers.
Six months in the making by McSweeney’s staff based in San Francisco’s Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, pull out posters and comics. The newspaper will be printed on a 15- by 22-inch broadsheet, and become available on Dec. 8.
The Panorama, or Issue 33 of the Timothy McSweeney’s Quarterly Concern, is edited by Eggers, who once worked at The San Francisco Chronicle and graduated from the University of Illinois with a degree in journalism.
“The Panorama may be the biggest, most creative and famously bylined edition of a newspaper ever printed,” says Ward Bushee, San Francisco Chronicle editor. The Chronicle will publish excerpts from the project.
The editors at McSweeney’s “think that the best chance for newspapers’ survival is to do what the Internet can’t: namely, use and explore the large-paper format as thoroughly as possible.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.