I'm not sure what to say about this TV spot for a beer, but I can share with you an edited version of the press release I received about it: Alcoholic beverage marketer Lion Nathan will unveil its latest campaign this weekend for Tooheys Extra Dry (TED), when it launches its HarvesTED . Developed in collaboration with long-term creative partner, BMF, the advertisement is firmly anchored in the brand truth that has …
Chase Bank Gets Caught In A Web
Advertising is all about engaging consumers and interacting with them, right? Let's see just how much Chase Bank wants to engage with its consumers after this: I loves me some YouTube. If companies can use it to get their message out virally, they also have to endure the flip side. However, there's more on the story here. Researchers for the Service Employees International Union, which is battling the banking giant …
MySpace Dot CN Launches
MySpace China is online. According to Associated Press, a beta version of the site launched today. MySpace China is a Chinese-owned company with backing from MySpace Inc., the IDG venture capital firm and a Chinese investment fund, the company said. The strategy of having a Chinese company operate the service follows the approach of Yahoo Inc., eBay Inc. and other Internet competitors that have turned to local …
Producer 776: Don Pedro Farm, La Guajira, Colombia
Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole's website. One of the best things any marketer can do today is find the stories inside the brand that are waiting to be told, and then tell them in a compelling way. Dole's site lacks the kind of WOW factor …
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Crispin’s Off And Running With Nike
From Ad Age: Nike has officially transferred the creative work for its running-shoe business, as well as the Nike Plus and its Nike ID Web site accounts, to Miami-based Crispin Porter & Bogusky, a Nike spokesman said. "Crispin Porter & Bogusky has a proven track record for delivering creative, breakthrough ideas and we are excited to begin working with them to support these areas of business," said Dean Stoyer, …
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The Sun’s Gonna Shine In My Backdoor Someday
The New York Times looks today at Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels. The article addresses Sharp's California-specific marketing initiatives. In a bit of a twist for the solar industry, RiechesBaird, the ad agency Sharp hired in July, tabled their original plan to push the virtues of Sharp systems among installers, builders and distributors. Instead, they embarked on …
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Goodby Snags Hyundai
So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek: Omnicom Group's Goodby, Silverstein & Partners has won creative chores on Hyundai's $600 million ad account following a review, according to sources. I'll be watching this one closely, fellas. Don't screw it up. I'd even be glad to help you out …
Comedy Central In The House
I don't know why I'm just now seeing this brilliant Coca-Cola Zero campaign for the first time, but I am. Apparently, Crispin Porter & Bogusky invited a mix of actors and real lawyers to this "rigged up conference room." The lawyer in the video above is real. …
