GM Tries To Inject A Little Sanity Into March Madness

You really have to play the AdAge video to hear how pathetic GM CEO Rick Wagoner sounded when speaking at the Newspapers Association of America convention.
While the accompanying Ad Age article refers to Wagoner’s desire for more advertorials, which is laughable by itself, the video shows him explaining how GM products are no longer “on sale all the time” with a “deal of the month” such as cash back or incentives.
Then he said this:

What we are doing is promoting our scheduled sales events; our March Madness, our 4th of July event, our Year-End clearance and so on. When I say we’re “promoting our events,” it’s really the events first and foremost, as opposed to any incentives that we might be offering.

Wow. I’m speechless. And he’s clueless.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.